“At Pure Green Farms, we have 100% control from seed to plate and we believe this to be our key advantage.” “We have seen a demand in the supply chain for local produce,” Mastronardi states. Mastronardi has seen immense success in the tomato greenhouse category and plans to bring that expertise to the greenhouse lettuce business. Mastronardi has experience with building a vertically integrated business and plans to further solidify the Pure Green Farms operation. The partnership elevates the company with a team that has a deep understanding of the supply chain process. “We think this new greenhouse model using sustainable growing methods to produce fresh lettuce locally will withstand the test of time and prove to be better from an environmental, efficiency, quality and safety perspective.” “It’s no secret that the landscape of food supply chains is changing at a dramatic pace,” Mastronardi stated. ![]() ![]() Mastronardi’s advisory board includes former COO of Loblaws, Grant Froese, former President/COO of CVS, Charles Conaway, as well as current CEO of Perennial Brands, Jakob Ripshtein. Mastronardi chose to invest in Pure Green Farms because of the technology of the greenhouse and it’s growing system that produces the highest quality leafy greens in the Midwest. SOUTH BEND, IN – Pure Green Farms, the Midwest hydroponic greenhouse which had its official launch earlier this year, announced this week they will be moving forward with their expansion plans after taking on a new investor, Paul J.
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